Acquire Items

If you haven’t heard of it, it’s called Gear Acquisition Syndrome, commonly abbreviated as GAS. The primary affliction plaguing people that both A) are into any sort of music production and B) have access to the internet. My problem is that I need some amount of gear. Right? At least I think I do? What causes this feeling? What can be done about it? What is my role in all of this? I’ve been thinking a lot about this lately.

Anybody who has used Instagram in the past few years is very aware of how aggressive, specific, and targeted advertising has become. In fact, nearly any site hosting user-created content nowadays is absolutely flooded with ads, both explicit and cleverly-disguised; “influenced” at you in subtle and not-so-subtle ways. If I open Instagram, I’ll see maybe one or two posts from someone I actually know, followed by a cascade of about a trillion boutique guitar pedals and esoteric synthesizers for sale. And the horrible thing is a lot of it looks really cool.

I often avoid content from even some of my favorite creators due to the advertising slant. I just don’t want to watch a video that makes me feel like I need to buy a new expensive thing. I’m primarily talking about unboxings, reviews, really anything that showcases a piece of gear. And don’t get me wrong—gear-centric videos can feature amazing music and be inspirational despite being very consumerist at the core. I don’t want to disparage anyone for making this type of content. The unfortunate reality is that art often isn’t profitable. Brand deals and gear review videos can be a viable and legitimate path to making money for content creators.

The good news is that if you know where to look, there are some niche communities on the internet that focus on art and music production that don’t have a primary goal of selling you something. But even in these spaces, the talk of new and enticing gear is ever-present and unavoidable. Simply avoiding all mentions of shiny things is not a viable solution for me. And I’m talking specifically about musical and audio equipment here, but this can be applied to basically any hobby.

So What Do I Do?

I mean me. This is a question I’m asking myself. First, I’m going to share not one but TWO fully completed tracks that I’ve finished up sometime over the past couple months. This is ostensibly the reason for hoarding all the gear in the first place, after all:

track 1 – The Scouring – This is Somt Thinghsn

Samples taken from a few different drum packs, plus a few 
random modular recordings I had lying around. 
Sampled, resampled, the whole thing bounced to a single track,
sped up, played underneath itself and sequenced to create some 
really cool textures.

Mixing was difficult with so much going on sonically,
but I'm very pleased with the result.

track 2 – Sprong – Song About Sprong

This one is just a little tiny Animal Crossing song. 
Relax, chill out, listen to the sprongime sounds.

When I first set up this site, I was also toying with the idea of starting to upload more to my YouTube Channel. I put a couple of videos up a few years back where I’d make simple tracks on single, standalone synths. To my surprise, a few people watched them and I got some really nice comments! I just struggle with the idea the gear being the focus of the video. Front and center. I know how this type of content can make the viewer feel. I’ve been there. “I love this music, and if I buy this expensive device, maybe I’ll be able to make music like this!” I had/have a strong desire to NOT be part of that problem. I want the music itself, or the process, to be the subject of the video and the discussion rather than the equipment. My idea then was to continue uploading music, but without ever showing any of the objects used to create it.

Well, today I stumbled upon Mikhail Medvedev’s music. I think this piece is truly amazing. Does the video make me really want a Soma Terra? Yes. But I also think the video would lose something special without the footage of the instrument being played. And even better: At the end of the video, he walks through the setup of the instrument for anyone who wants to try to recreate what he’s doing. So now, I’m rethinking things. Maybe it’s okay to sometimes put gear on display in a video, if the situation calls for it. And upon reflection, I realized that those videos I had uploaded were, at their core, intended to showcase what I’d done with the (excellent) Midinous sequencer software.

If someone can watch the video and come away with a deeper understanding of the process, the focus can shift away from the materialistic, and more toward discussion, community and collaboration. The things that, in my humble opinion, social media should be about.

So that might just be it. I think the solution to my own problem is also a bigger focus on process. Diving deep and learning more about the gear I have forces me to learn what I like and what I don’t like about my current workflow.

And part of this process is also recognizing that buying new gear can be genuinely beneficial. You’ll often hear things like “It doesn’t matter what you use to make the album. Nobody listening is going to know you used a cheap XXXX.”, “Nobody will notice that you used a plugin instead of a physical compressor.”, “you could make the same music in a DAW for free.”, etc. But to you, the artist, it’s not just about the end product. It’s about the process. I really don’t believe that I could make the same music in a DAW. Or maybe it’s more precise to say that I wouldn’t make the same music in a DAW. Choice of tooling isn’t important per se, but enjoyment of the tools and the workflow is absolutely important.

If I were to make a track entirely in a DAW, and then try to recreate it on my modular synth, I would end up with two very different tracks. I’m not saying it would be better or worse, but it’d definitely be different. Tooling itself is a stylistic choice that can’t be fully separated from the result. Different tools result in different workflows, which result in different thought processes.

But How Many Items?

The unfortunate truth is that this sort of hobby does have a pretty steep initial cost. A modest guitar pedalboard with 5-8 pedals can easily exceed $1000. And that’s on top of the cost of the guitar itself, speakers/headphones, amp/sim, and recording setup. With a modular synth, it’s difficult to make anything resembling traditional “music” for under two grand. Don’t get me started on photography. These hobbies prime you right up front to normalize spending huge chunks of cash on shiny new toys. The important questions are how much is enough, and when do you stop?

The crux of GAS is that you just need this one more thing that will really need to be able to fully realize your creative potential. The tricky thing is figuring out which things you actually need.

As you can probably guess, I am not a minimalist. I’m not against buying gear, and I’m not even against the idea of spending tons of money on gear that isn’t strictly necessary. But I do think it’s important to be mindful about what we consume, and thoughtful about how we share what we make.

I feel like this post sort of got away from me in a lot of ways. If it’s not a particularly interesting read, it at least helped me to organize my thoughts on the matter. Well, anyway, Today seems like a good day to do something creative. Have a good one!

;3.5